Every election cycle in Kenya is marred with elections related violence, riots, destruction of property and even death. Am 4 Peace Initiative reaches out to all people especially young people to message and dialogue around peace, justice and cohesion as part of everyday conversations in schools, work/market places, within families, and even within communities. Our message therefore is aimed at promoting peaceful coexistence before, during and after the electioneering period in our country. The main focus is to promote societal controls, cohesion and accommodation of divergent opinions taking cognizance of the unique circumstances of a people faced with similar daily challenges which can only be conquered by working together as communities towards a common goal our dissimilarities notwithstanding. This will there assure Peace, Justice and Cohesion at individual, family, community and national levels and at all time